There is a big difference between niche sites and authority sites. An authority site can be defined as a site that bears many posts. Niche sites have fewer posts and they tend to touch on different niches. One of the most notable differences is the kind of work that injected into an authority site. When you think about authority sites, it is not all about a set of keywords or number of pages. It is all about different products with different keywords, and different kinds of posts. In as much as SEO (Search Engine Optimization) is part of the target, social is still part of the whole deal. It is all about building a brand and creating a social presence. This relies on a consistent upkeep. As for the niche sites, it is not the case. They simply say something and almost immediately forget all about it.
Both niche sites and authority sites require one to do intense keyword research, branding, content production and building links. There are, however, some key differences that exist between the authority sites and the niche sites.
The main difference between the two is the thinking strategically about the market, content changes, traffic sources and link building.
1. Market research
When you concentrate on creating an authority site, you should make sure that you are getting into a big market. Even though this is not usually an issue, it still needs serious consideration. The authority sites do not restrict themselves to the basics. Market research is very important. You should find out what works and what does not as this is what gives life to your site. All you need to do is to ensure that you include as many related keywords as possible. Do not box the site to cover some basic topic only. Doing this narrows down the market. This sets the authority sites apart from the multiple niche sites.
2. Differences in the content
Keyword research for authority sites is important and it is the same as the case with the niche sites. However, as you will notice, only half the content is focused on the content. The rest focuses on the topics that can be shared. When you produce only half of the content focused on keywords, and then you will definitely come up with amazing content. In this way, you also end up getting some of the most amazing links.
When you are working on an authority site, then you should always come up with content that will definitely not be affected by time. It should offer the best value for the readers. This may include writing articles that are longer. Sometimes the authority site can have up to 3000 words, giving many details. When you do this, it becomes a much better resource than what is available on the web. It isn’t just about the rank you get on Google, but more about helping people get their hands on the best and in-depth information as they need.
3. Building links
This one is a game changer. The main idea that the multiple niche sites do is to engage in whatever it takes to be ranked well in Google and then move to the next site as soon as this happens. This can be achieved when you are working on the private blogs, building links and other tactics not approved by Google.
When you build links well, it may work for a while and then it will be all over. You may even end up getting a penalty. Usually, it is not recommended that anyone uses private blog networks. What you do to change the game is to concentrate on content marketing. Come up with the great work and content that others can share and you will definitely get links. Implementing good content and coming up with an outreach strategy actually works.
Do not trick Google into giving you a rank that you do not really deserve. Concentrate on the shareable and valuable content that people will engage with naturally. This is what sets the authority sites apart from the multiple niche ones.
4. Sources of traffic
The other main shift is the source of the traffic. When a niche site is small, you could get some 90 percent or more of the Google traffic. In most cases, this is what the multiple niche sites aim at, i.e., rank first and get free traffic.
When working with authority sites, however, you can diversify the traffic a little bit. This means even when you do not rank so well, you can have many visitors to your site and this is an important goal. You can get traffic from other places, not just Google. Some other areas that can prove to be helpful include yahoo news, Google news, Pinterest, Reddit, YouTube, Facebook, and Twitter. You can also make use of email list traffic, direct traffic, paid traffic and the referral traffic.
Today, it is not all about Google ranking for keywords hoping that they will remain relevant. In as much as you still have to work on keywords, you should know of all the other places where traffic can be sourced.
Comparing these differences teaches you how to create great authority sites and things to consider when setting up your multiple niche sites.